Jason Zada : Director

David Beckham

Wed, 23 May 2012 13:04:28 -0400

I had the pleasure of shooting David Beckham for Samsung via the awesome folks at Cheil USA. Beckham plays the ‘Ode to Joy’ on a wall of drums. Forbes, Creativity, and a bunch of other pubs are giving it some love.

2 Gold Pencils

Tue, 15 May 2012 13:52:42 -0400

I was in NYC for the One Show Interactive and had the pleasure of winning 2 Gold Pencils for Take This Lollipop. Great amazing. It’s really amazing that a personal project was able to get two of the much coveted Gold Pencils!

Emmy Nomination

Wed, 09 May 2012 21:45:02 -0400

This morning I found that I was nominated for an Daytime Emmy Award for ‘Take This Lollipop. A bit shocked, confused, surprised and amazed. The Ellen Show, Today Show and The Bold and the Beautiful are elephants and we are a tic-tac. At least I get to finally wear a tux.

Awards Season

Thu, 03 May 2012 15:15:00 -0400

It’s been an a crazy interesting, fun, bizarre, exciting awards season. So far ‘Take This Lollipop’ has been doing very well at the shows. We took ‘Best of Show’ at SXSW, which was pretty insane. Excited to see how it does the next few weeks. Thanks to everyone who voted for it! Here is what I know so far :

Webby Awards - 4 nominations, Winner in Online Guerilla + Innovation (Interactive Advertising)

Clio Awards - Winner - Bronze in Interactive

One Show Interactive - Nominated for 3 Pencils

AICP Awards - 4 Nominations (Integrated, Website, Cause and Social)

Art Directors Club Awards - Silver Cube

SXSW - Winner Best in Show and Experimental

Communication Arts

Mon, 27 Feb 2012 19:14:29 -0500

Just saw a great profile on Tool of North America in Communication Arts. A bunch of the digital projects I have done over the last few years are in the magazine. It’s a beautiful spread of work.

Check it out.

Another Year

Fri, 23 Dec 2011 15:11:07 -0500

As this year comes to a close, I am making a resolution to update this section more often. It’s been a fun year, a stranger year, a busy year and everything in between. ‘Take This Lollipop’ takes the cake as the most surreal experience I’ve had this year. Mashable called it the “Fastest Growing Facebook App, ever”. A month later Lollipop was named #7 out of the “19 Biggest Social Media Moments of 2011”.

I signed with UTA for features and digital entertainment in November. Over the break, I am hoping to update the site with some new work and a potential minor redesign. Have a great holiday and see you in the new year.

5 million?

Sat, 29 Oct 2011 15:08:55 -0400

I have to say that the response to Take This Lollipop has been one of the craziness I have ever seen. For something that really makes it difficult to see or share, people seem to have found amazing ways to helping pass it along. With a day and a half before Halloween, we are currently at 4.5 million likes. As Keanu Reeves would say…. “Whoa”. More press :

CNN - Interactive video turns Facebook fears into 2 minutes of horror.

Daily Mail - Spooky interactive video mines Facebook to show risks of sharing personal details online

Kotuku - Take This Lollipop… If You Dare

Digiday - Taking Candy From Strangers: Jason Zada on His Scary Viral Hit

The Inspiration Room - Take This Lollipop

1 Million Facebook Likes

Mon, 24 Oct 2011 20:39:00 -0400

I’ve been a part of some of the most successful viral campaigns in history, but this one is just crazy. Today we reached over 1 million likes on Facebook. If things keep on the path, 2 million people will like this by Halloween. Blown away by the success of people wanting to be scared during Halloween. Here are some of the press it’s received over the last week. Thanks for watching and liking.

NY Times : Mysterious Horror Site Starring You

Advertising Age : How Jason Zada Created Facebook’s Scariest Viral Sensation

Forbes : ’Take This Lollipop’ And Get Your Very Own Creepy Facebook Stalker

indieWIRE : Is ‘Take This Lollipop’ the New ‘Blair Witch Project’?

Sydney Herald : Facebook ‘horror movie’ sounds cyber-stalking alarm

Fast Company : “Take This Lollipop” Is Your Facebook Profile Through A Psychopath’s Eyes

Take This Lollipop - Behind The Scenes #1

Sun, 23 Oct 2011 21:12:15 -0400

Take This Lollipop - Behind The Scenes #1

Insane in the membrane.

Wed, 19 Oct 2011 01:36:29 -0400

I have been neglecting you news blog. Apologies. A lot going on right now. Launched the new Facebook Connect Experience ‘Take This Lollipop’ yesterday and it instantly went viral. I will update more on this tomorrow, but for now, thank you for watching.

Script.

Thu, 08 Sep 2011 14:27:00 -0400

Script.

May Already?

Tue, 17 May 2011 12:12:00 -0400

Slightly frightened it’s May already. 2011 is going to be a quick one. I have been less than great about keeping these updates regular. Been busy this year shooting with W+K (Dodge), DraftFCB (Taco Bell, Smokey Bear) a slew of music videos (Too Short, Wallpaper) and experimenting with a some new crazy new technology. Hacking my Kinect is my latest obsession. Stay tuned.

Webby Nomations

Mon, 18 Apr 2011 19:35:00 -0400

This year three projects I worked on were nominated for Webby Awards. University of Farmers, The Last Advertising Agency on Earth and Touching Stories all need your vote. Tool set up a quick link to all of them. Go get em.

Yahoo!

Sun, 10 Apr 2011 14:55:00 -0400

Last year I had the opportunity to direct an interactive project for Yahoo!/World Cup. I brought in Shane Hurlbut (Terminator Salvation, Drumline, Semi-Pro) as the Director of Photography and we shot on 9 Canon DSRLs. Shane did a great write up talking about what went into to shooting the campaign. Check it out.

adidas "All In"

Fri, 18 Mar 2011 14:29:21 -0400

I just directed an interactive YouTube experience with the folks at Sid Lee in Montreal for adidas. Part of a huge global launch, with footage shot by Romain Gavras, the YouTube experience contains hours of original programming and hours of original music that you can remix into anything you want. Very cool.

Communication Arts - @davidondemand

Sat, 12 Mar 2011 14:35:00 -0500

David on Demand was one of 35 projects that made it into the Interactive Design Annual. Being included is a huge honor and I have a huge amount of respect for that Annual. Go Leo.

Mood Swing Mix Tape

Mon, 14 Feb 2011 12:29:00 -0500

A few weeks ago I started compiling songs for a Valentine’s Day mix tape. One rule, every song had to have the word ‘Love’ in the title. I went through hundreds and hundreds of tracks, finally narrowing it down to 91. Out of those, 25 made it in this mix. Love is fun, fucked up, beautiful, hurtful, happy, crazy, scary, sad, bizarre and everything in between. It’s all of these moods that make the ride such an interesting one. So download this mix and give it a good whirl. Share it with your significant other or play it loud for your ex outside of his or her window. Either way, enjoy.

Download link: http://www.mediafire.com/file/4zuljeuvscm8ns1

1 High Fidelity - “Intro (thoughts by Jack Black)”
2 Iron & Wine - “Love Vigilantes”
3 Beck - “Your Love Is Weird”
4 Cee Lo Green - “No One’s Gonna Love You”
5 Air - “Playground Love (With Gordon Tracks)”
6 Nina Simone - “The Look Of Love”
7 Toro Y Moi - “Freak Love”
8 Phoenix - “Love Like A Sunset (Animal Collective Rmx)
9 Tamaryn - “Love Fade”
10 Amanda Blank - “A Love Song”
11 Erykah Badu - “Fall In Love (Your Funeral)”
12 Justin Timberlake - “My Love”
13 Tricky - “Suffocated Love”
14 Corinne Bailey Rae - “Is This Love”
15 Karen O and the Kids - “All is Love”
16 Blondie - “I’m Gonna Love You Too”
17 Ceo - “Love And Do What You Will”
18 Pop Will Eat Itself - “There Is No Love Between Us Anymore”
19 Quantic And His Combo Barbaro - “I Just Fell In Love Again”
20 Astrud Gilberto - “Once I Loved”
21 Sheila E - “A Love Bizzare”
22 Violent Femmes - “Prove My Love”
23 Dusty Springfield - “You Don’t Have To Say You Love Me”
24 Gene Vincent - “Should I Ever Fall In Love Again”
25 Pixies - “La La Love You”

Farmers wins FWA

Tue, 18 Jan 2011 14:12:00 -0500

Congrats to the awesome people at RPA for winning the FWA for January 18, 2011. My 2nd FWA for work I have directed through Tool and my 26th overall. Sweetness.

Scooter.

Sun, 09 Jan 2011 16:22:00 -0500

Scooter.

Celebrate

Sun, 02 Jan 2011 18:18:21 -0500

Celebrate