Jason Zada : Director

Another Year
Friday, December 23, 2011

As this year comes to a close, I am making a resolution to update this section more often. It’s been a fun year, a stranger year, a busy year and everything in between. ‘Take This Lollipop’ takes the cake as the most surreal experience I’ve had this year. Mashable called it the “Fastest Growing Facebook App, ever”. A month later Lollipop was named #7 out of the “19 Biggest Social Media Moments of 2011”.

I signed with UTA for features and digital entertainment in November. Over the break, I am hoping to update the site with some new work and a potential minor redesign. Have a great holiday and see you in the new year.

5 million?
Saturday, October 29, 2011

I have to say that the response to Take This Lollipop has been one of the craziness I have ever seen. For something that really makes it difficult to see or share, people seem to have found amazing ways to helping pass it along. With a day and a half before Halloween, we are currently at 4.5 million likes. As Keanu Reeves would say…. “Whoa”. More press :

CNN - Interactive video turns Facebook fears into 2 minutes of horror.

Daily Mail - Spooky interactive video mines Facebook to show risks of sharing personal details online

Kotuku - Take This Lollipop… If You Dare

Digiday - Taking Candy From Strangers: Jason Zada on His Scary Viral Hit

The Inspiration Room - Take This Lollipop

1 Million Facebook Likes
Monday, October 24, 2011

I’ve been a part of some of the most successful viral campaigns in history, but this one is just crazy. Today we reached over 1 million likes on Facebook. If things keep on the path, 2 million people will like this by Halloween. Blown away by the success of people wanting to be scared during Halloween. Here are some of the press it’s received over the last week. Thanks for watching and liking.

NY Times : Mysterious Horror Site Starring You

Advertising Age : How Jason Zada Created Facebook’s Scariest Viral Sensation

Forbes : ’Take This Lollipop’ And Get Your Very Own Creepy Facebook Stalker

indieWIRE : Is ‘Take This Lollipop’ the New ‘Blair Witch Project’?

Sydney Herald : Facebook ‘horror movie’ sounds cyber-stalking alarm

Fast Company : “Take This Lollipop” Is Your Facebook Profile Through A Psychopath’s Eyes

Insane in the membrane.
Wednesday, October 19, 2011

I have been neglecting you news blog. Apologies. A lot going on right now. Launched the new Facebook Connect Experience ‘Take This Lollipop’ yesterday and it instantly went viral. I will update more on this tomorrow, but for now, thank you for watching.

May Already?
Tuesday, May 17, 2011

Slightly frightened it’s May already. 2011 is going to be a quick one. I have been less than great about keeping these updates regular. Been busy this year shooting with W+K (Dodge), DraftFCB (Taco Bell, Smokey Bear) a slew of music videos (Too Short, Wallpaper) and experimenting with a some new crazy new technology. Hacking my Kinect is my latest obsession. Stay tuned.

Webby Nomations
Monday, April 18, 2011

This year three projects I worked on were nominated for Webby Awards. University of Farmers, The Last Advertising Agency on Earth and Touching Stories all need your vote. Tool set up a quick link to all of them. Go get em.

Yahoo!
Sunday, April 10, 2011

Last year I had the opportunity to direct an interactive project for Yahoo!/World Cup. I brought in Shane Hurlbut (Terminator Salvation, Drumline, Semi-Pro) as the Director of Photography and we shot on 9 Canon DSRLs. Shane did a great write up talking about what went into to shooting the campaign. Check it out.

adidas “All In”
Friday, March 18, 2011

I just directed an interactive YouTube experience with the folks at Sid Lee in Montreal for adidas. Part of a huge global launch, with footage shot by Romain Gavras, the YouTube experience contains hours of original programming and hours of original music that you can remix into anything you want. Very cool.